As a leading customer relationship management (CRM) software, Salesforce is always at the forefront of innovation in the industry. With the rapidly evolving landscape of technology and business needs, Salesforce is constantly adapting and expanding its offerings. Here are the latest updates and news from Salesforce in 2023.
1– The latest release of Salesforce is the Spring ‘23 release, which brings new and exciting features to the platform.
Significant Updates Include-
-Integration of AI in to the CRM system through Einstein Prediction Builder
-Updated UI for the Lightning Experience.
-Introduction of Dynamic Forms- that allows customized forms that adapt data and information.
-Salesforce Order Management solution- Provides a unified platform for managing across different channels.
2– Salesforce announced the launch of Einstein GPT-
It’s an AI- powered platform that can help businesses automate their customer service operations. It is expected to be a game changer for businesses that rely heavily on customer services.
It can help these businesses to-
-Reduce their response times
-Improve customer satisfaction rates
-Cut down on the customer service costs.
3– New salesforce ESG solution
This helps organizations to measure, track and improve their environmental, social and governance (ESG) performance.
Offering a range of tools and features that allows companies to track and report on various sustainability measures.
-Supplier risk management
-Sustainability risk assessment
-Supply chain visibility.
Overall, these updates and news from Salesforce in 2023 demonstrate the company’s commitment to delivering innovative solutions that help businesses drive growth and improve customer experiences. As the industry continues to evolve, Salesforce remains a crucial player in the CRM market and continues to be a valuable resource for businesses of all sizes.
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