Salesforce has reviewed and finalized plans to integrate the Commerce Cloud platform with Facebook for the sole purpose of providing consumers with better and more relevant content. This step helps ensure that an organization has enough capacity to manage products and advertising from the same place.
Integration with Salesforce helps Facebook create a dynamic system that connects online interactions and networks. With 2.93 billion monthly active users, Facebook is the world’s most used online social network. Meanwhile, Salesforce is used by over 150,000 companies to grow their businesses.
Salesforce CRM is known for helping customers increase sales, customer satisfaction, and marketing ROI. This is the result of an easy-to-use platform for businesses to find and qualify leads, close deals and grow. It’s a CRM framework that integrates sales, marketing, helpdesk, and other business processes into one platform.
With the help of dynamic advertising, Commerce Cloud customers have the opportunity to extend their brands and products to Facebook’s large, highly engaged audience. This audience is made up of over 1.1 billion daily active users.
This new connection between the two big names doubles down on the creative impact of these ads. This union will help strengthen the position of both organizations. This development has helped brands ensure that potential customers see the most relevant and up-to-date ads in their social media news feeds.
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