Salesforce unites marketing, sales, commercial, service, and IT teams from anywhere with Customer 360, an integrated CRM platform that powers an entire suite of connected applications. With Customer 360, you can focus your people on what matters now: getting your business stable, restarting, and delivering great customer experiences again.
How Salesforce helps:
1. Use the integration to get all your customer data in one place
2. Leverage and personalize your customer data
3. Reach customers using social media
4. Integrate Salesforce with your customer service platform
5. Track customer interactions.
There are many use cases that demonstrate how Customer 360 works and the features that help Salesforce become more than just a CRM system. Customer 360 provides a trusted, single view of a customer’s name, address, contact information, gender, and interactions with a business. It has specialized solutions to support the capabilities your business most needs to thrive and grow regardless of the size of your business. It provides the tools to deliver better customer experiences, like:
Salesforce Custom Apps
Custom apps consist of labels, descriptions, ordered lists of items, and often tabs. Salesforce is Platform-as-a-Service. This helps the developers or non-developers to build custom applications based on the Salesforce framework.
Einstein Analytics is an application for visualizing activity in your Salesforce environment. Whether you use Salesforce for sales, marketing, or service, this visualization tool gives you insight into the data your users add to your CRM every day: contacts, campaigns, accounts, and more. Here are some general features that characterize the software:
- Custom Reports and Dashboards (Responsive and Mobile)
- Artificial Intelligence and Machine Learning (AI)
- Natural Language Processing
- Deep Learning
Here are some common solutions that make Salesforce Customer 360 a balanced platform.
1.Sales Cloud – Enhance sales, marketing and customer support through a variety of customizable CRM themes.
2.Service Cloud – This cloud-based service software goes beyond helpdesk software to give agents all the tools they need to deliver top-notch service with a 360-degree view of their customers, all from one console.
3.Marketing Cloud – Coordination of marketing relationships and campaigns with customers. It allows interactions from any channel, device, and combine’s customer data creating real-time communication.
4.Experience Cloud – Engage your customers across all channels with the Experience Cloud. Experience Cloud makes it easy to create these experiences, engage customers, and empower partners.
5.App Cloud – salesforce App Cloud is a collection of development too, it also enables developers to quickly create applications that run on his Salesforce platform.
6.IoT Cloud – It Stores and processes all IoT data. This includes the underlying infrastructure, servers and storage, needed for real-time operations and processing.
Salesforce has described the proper way as to how to connect to customers. building a significant and lasting bond with the customers, figuring out their wishes, addressing issues quicker, and installing apps which might be customer-focused is all feasible via Salesforce
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