Salesforce, the world leader in CRM, introduced its latest AI offerings, Marketing GPT and Commerce GPT. With Marketing GPT, marketers will be able to create personalized emails, get more intelligent audiences, and create marketing journeys. And with Commerce GPT, brands can use dynamic GPT-powered purchase journeys to deliver personalized and tailored offers to meet customers’ needs and enhance their shopping experience.
Generative AI is making businesses more productive and efficient. The potential is clear, with 60% of marketers saying they believe Generative AI will change their role, and 71% believe it will allow them to focus more on business.
However, the biggest concern for marketers is “authenticity and quality,” with 63% saying AI products need consumer confidence data to be compelling.
What’s New: Marketing GPT will allow marketers to leverage AI and rely on first-party data from the Data Cloud to deliver personalized, interactive, and engaging experiences across all talking platforms. With Marketing GPT and Cloud Data, marketers will be able to:
Work smarter with Segment creation, which enables marketers to quickly create and refine audience usage recommendations and AI-powered recommendations based on trusted data from Data Cloud.
Reduce typing with Email Content Builder, which personalized emails to improve experience and engagement.
The increases Marketing ROI with shared intelligence on cloud data that automatically connects first-party data, revenue data, and third-party paid advertising data for a more comprehensive view of audience engagement.
With Rapid Identity Resolution, Segmentation, and Engagement, deliver the right message at the right time, automatically resolves customer needs, and retain new segments in cloud data to help ensure up-to-date accuracy.
Leverage Typeface’s generative AI content platform to create visual content assets for multiple channels in a unique voice, message, and messaging-based Marketing GPT.
Marketing GPT will enable companies to deliver customized marketing based on insights and recommendations gained through the real-time integration of data from the Data Cloud at every step of the buyer’s journey. With Marketing GPT and Cloud Data, brands will be able to:
Automate growth and conversion strategies while maximizing merchant productivity with Goals-Based Commerce. This cutting-edge tool allows businesses to set goals and objectives, then provide insight and recommendations on how to achieve those goals. Goal-Based Marketing powered by Cloud Data, Einstein AI, and Flow provides recommendations to achieve desired results, such as increasing revenue to increase average value (AOV).
Improve product development with good product descriptions, auto-fill inventory for missing sellers, and convert customers with auto-generated descriptions suitable for all buyers.
Increase personalization, engaging conversations, and help shoppers find products by engaging with messages across all channels, from digital stores to messaging, by redefining shopping and loyalty with the Marketing Advisor.
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