Believe it or not, a positive work culture, mainly defined by employee satisfaction, is the key to business growth. Even if you have a solid business plan, revolutionizing technologies to support, innovative marketing strategies to adopt, and a great team to work with, you cannot attain success or sky-high revenue without keeping your employees happy and satisfied.
Take examples of big brands in the business, including Google, Salesforce, Deloitte, and Microsoft. Is their success because of the products and services they are offering? Is the passion of working in the respective domains pulling them upwards? Yes, to a certain extent, but the major part of their success relies on their overwhelming company culture where employees are put at the centre.
What is Employee Satisfaction?
By definition, it is a measure of how happy, engaged, and satisfied your employees are with their jobs. The measure combines several indicators like compensation, workload, teamwork, flexibility, internal communication, freedom of thoughts, resources, and perceptions of management. It’s all about taking into account employees’ physical, emotional, occupational, and technological growth. Moreover, a respectful workspace where the employers, employees, subordinates, and seniors respect each other while understanding the workflows and sharing the stress levels create a robust, cooperative, and positive work environment.
Why is Employee Satisfaction Important?
It’s worth noting that this is the century where there are a lot of complexities in the businesses, yet job satisfaction has been favourable for business growth. Some important reasons supporting the concept include:
Increasing Profits: Keeping employees satisfied help with the highest sales with lower costs while ensuring stronger bottom lines. When the employees are happy, they can be more productive because they are always ready to take pressure without complaints and regrets. Irrespective of the job titles, the salaried employees always find satisfaction when they have a rewarding organizational culture. Perks, proper workflow, timely payments ensure that the employees are happy. Moreover, when they are happy, they won’t miss deadlines and coordinate in time. This gives them the option for recognition, coordination, and collaboration.
Improved Employee Loyalty: Employee satisfaction has come up with a substantial positive correlation with customer loyalty. This, in turn, instils more engagement and motivation to drive them to perform to their maximum potential and highest standards. Every project handled within the organization is executed more productively and efficiently. It also helps lower the rate of employee turnover.
Low Attrition Rate: Maintaining low attrition rates is just a measure of how best a company can retain its employees. Attrition is defined as the reduction of the workforce. However, when employees are satisfied, they don’t look for new opportunities outside the company. They try and work harder to experience growth in all dimensions within the company itself. Even if there is an apparent salary hike, they give a second thought to leaving the company because of their comfort in a cooperative and holistic working environment.
The Bottom Line
Potentially fruitful avenues are there when there is employee satisfaction. The strong link between wellbeing and productivity with favourable working conditions ensure long-term benefits for the company. The culture at mindZcloud also adopts a similar line of concept with our employees at the centre of everything we do. What adds more dimension to our work culture is our ‘Employee Satisfaction Index – 88% ‘. This, in turn, has helped us achieve success in a short time and now we are on a continuous journey to increasing our global footprints.